If your business isn’t showing up on voice search, you’re missing out on major visibility.
Now it is a very normal thing to do web searches through smartphones or smart speakers or smart TVs.
It is predicted that the global voice recognition market will be worth $26.8 billion, and there will be 8 billion voice-enabled digital assistants in 2024.
Why optimize for voice search?
Voice search optimization helps you reach more people than optimizing for text-based searches alone. There is no doubt that people using digital voice assistants is expected to grow in the future.
According to research voice searching is faster by 3.7 times than your average typing speed. This makes searching and display of results much faster than conventional keyboard typing.
Tips For Voice Search Optimization
You have to develop a voice search optimization strategy to help you capture every voice search query related to your product or topic. Let’s dive into some important tips to help your website rank higher in voice searches:
1. Research Keywords for Voice Search:
Target longtail, conversational keywords. These are highly specific queries that often have lower search volumes. Use keywords that mimic natural conversation and how people speak when using voice search.
2. Focus on Local SEO:
A lot of people conduct voice searches where they use the phrase “near me”. Voice optimize the content for local searches. Create and maintain a Google Business Profile.
3. Try to capture Featured snippets:
Featured Snippets are short snippets of text that appear at the top of Google's search results in order to quickly answer a searcher's query. If a featured snippet exists for a query, a virtual assistant will probably read that featured snippet as its answer.
4. Use schema markup:
Use schema to mark up your content and tell search engines what your site’s about. Schema markup is a code in the form of structured data that communicates the meaning of your page, elements.
5. Optimize for mobile:
27% of mobile users are using voice search on their smartphones. If you want to appear in voice search results, embrace responsive design and find other ways to make your website mobile-friendly.
Voice Search Optimization: A major phenomenon in the SEO world
Voice search has evolved to become a major trend, and it won’t be going away any time soon. Voice search optimization
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